International Business Project

International Business Project
You need to work on a project assignment on the company Millward Brown on challenges faced by the company due to diversity as a result of globalization and write a project report
The maximum length of the project report is 3000 words (excluding bibliography).
The assessment task requires you to conduct original research on the company Millward Brown and the challenges caused by diversity (i.e. culture, religion etc.) both internally ( management of employees ) and externally (attracting and maintaining Clients) as a result of globalization and develop recommendation to address the business challenges and issues identified.
This involves the collection and analysis of information from a range of sources and the recommendation of solutions for the company. You should also use concepts, frameworks and theories learned from International Business Studies units to address the identified challenges and issues.
Please place emphasis on the units;
• Introduction to Global Business
• International Business Operations
• Global Business Strategy
This Assessment Task relates to the following Learning Outcomes:
• To integrate the knowledge and skills learned in previous business units to identify, understand and analyse practical management tasks
• To apply academic learning to reflect on real-world experiences and contemporary business issues and challenges experienced by Millward Brown
• To develop mini-consulting projects to address the identified business challenges and issues.
Please follow the report format below.
Write your project reports: what to include (1)
Page 1 – Front/Title page
• The project title, the name(s) of author(s), student ID, unit name/code, tutorial class, tutor’s name
• A good title a good start
Page 2 – Abstract or executive summary
• No more than half a page
• A brief summary of what the report is about
Page 3 – Table of contents
• List main sections of the report (avoid too many levels of sub-sections)
• Choose self-explanatory section titles
• Indicate page numbers where each section starts
Write your project reports: what to include (2)
• Introduction
 Why you are writing this report
• Who are you writing for (i.e. client partners)
 What is coming in the following sections (the roadmap taken as the report proceeds)
 What are the key results/findings/solutions
• Background