Textual Analysis Assignment

J320: Gender, Media, and Diversity

Length: 3-4 pages

Select one of the clips uploaded to Canvas and available on YouTube (see titles below) and perform your own ideological analysis of the text. This means describing what you see and hear, and using that evidence to support your own argument about how ideology functions in the clip.

In order to argue for your interpretation, you will need to include 2 kinds of evidence:

Evidence from the clip: A discussion of what you see, hear, and are told in the sequence and how that supports your interpretation (Remember to review and use the film analysis and semiotic terms we learned in lecture).
Evidence from class content: Back up your interpretation using at least two concepts discussed in class. In drawing on these concepts, your paper should citeat least 2 of the class readings listed below.

Concepts + Readings (select two):

Social Construction
Michael Omi and Howard Winant, “Racial Formations,” Racial Formation in the United States, 3-13.
Judith Lorber, “‘Night to His Day’: The Social Construction of Gender.” Paradoxes of Gender, 54-65.
Hegemony
James Lull, “Hegemony,” Gender, Race, and Class in the Media, 39-42
Representation
Hall, Stuart. “The Work of Representation,” Representation, 1-26 +52.
The Gaze
Mulvey, Laura. “Visual Pleasure and Narrative Cinema,” 57-68.
Oppositional gaze
hooks, bell. “The Oppositional Gaze: Black Female Spectators” Race and Representation, 115-131.
Queer readings
Alexander Doty, “There’s Something Queer Here,” Making Things Perfectly Queer, 1-16.
Stereotype analysis
Stuart Hall, “The Spectacle of the ‘Other,’” Representation, 215-271. (Part 1+2, count as one reading)
Orientalism
Said, “Orientalism,” 87-91.