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Analyze the marketing environment and the forces shaping eBay’s business over the years.
How has the change in the nature of eBay sellers affected the creation of value for buyers?
Do you agree or disagree with CEO Donahoe that eBay’s current strategy doesn’t mean that certain sellers will lose? Explain.
Is eBay doing the right thing by sticking to its current strategy? What changes, if any, would you recommend to Donahoe?
. Include at least 2 current references outside the textbook. Total word count: 800 – 1000