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Communication and Marketing
Successful international marketing relies heavily on good communication. Read the section The Message: Creative Challenges in Chapter 16 of your textbook along with the Top Ten Biggest International Marketing Mistakes of All Timearticle. Then address the following:Summarize the impact (both good and bad) that communication has on international marketing.Based on what you have read about communication and the target market explain how you would correct this mistake.Describe the steps you would take to ensure this mistake doesnt happen again.The assignmentMust be one double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.Must include a separate title page with the following:Title of paperStudents nameCourse name and numberInstructors nameDate submittedMust use APA style headings to organize paper as outlined in the Ashford Writing Center.