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Order Description
Product: to bring hair coloring only to UAE country , for future plan to bring the rest of the product from the same brand
Use the “Country notebook” provided to help you with this project.
Requirements:
You need to identify a foreign convenient or shopping consumer product which is not available in the UAE. You need to market this new product in the UAE – that requires you to develop a detailed Marketing Plan for the
selected product.
Use the “Country notebook” provided to help you with this project.
Part A (34 marks) 2000 word
1. Research a foreign convenient or shopping consumer product
You need to research a convenient or shopping consumer product which is marketed profitably in a foreign country and is not available in the UAE. The Product should be chosen by Week 4.
Hint:
Products could include the following: baby food, disposable diapers, powdered milk, high-protein diet supplements, prepared foods such as dry soups, portable washing machines, soft drink mix, children’s toys, instant noodles, and
franchise outlets, make-up, clothes, shoes…
a. Give a brief description of the chosen product (4 marks)
b. Describe why you think this product is needed in the UAE. ( it should be need it ) (6 marks)
2. Research the UAE market
When a firm plans to enter a new market, it is essential that a thorough understanding of the situation confronting the firm be developed. It is necessary to understand the environment in order to make adjustments in the
marketing strategy. ( general information in the UAE market)