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TruEarth Healthy Foods Case Report Requirements
Your case report should be no more than 500 words (~2 page; single space, 12 font).
Please read the TruEarth Healthy Foods case first (4065-PDF-ENG). You should
answer all of questions after reading the article.
Questions
1) What can the TruEarth team learn from Exhibit 6 about how consumers
view pizza?
2) How do the pizza concept test results (Exhibit 7 and 8) compare with the
findings for pasta (Exhibit 3 and 4)?
3) How do you interpret the findings in Exhibit 9 and 10 to evaluate interest in
pizza?
4) Would you launch the pizza?